Project Title: Go-to-Market Strategy for Iconically Marketplace

Iconically

Details
Project Title Go-to-Market Strategy for Iconically Marketplace
Project Topics Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Iconically is a video Q&A platform where icons share advice and influence in order to accelerate sales for diverse founders and social entrepreneurs. It’s like SharkTank, but we help companies get customers instead of cash so they keep their equity. Our goal is to help one-million BIPOC and Women-owned businesses achieve one-million or more dollars in sales. Our mission is to provide underrepresented entrepreneurs a more efficient way to connect with mission-driven icons that can help scale and promote their business. Our activities will be focused around identifying and recruiting candidates on both sides of the marketplace. Our KPI are centered around founders, icons and sponsors. Recruitment goals stand at 1000, 100 and 10; respectively.
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

May 16 2022 Event

Meet with Industry Partner

Project End

Social Media & Email Marketing Research

Submission Required

Social Media & Email Marketing Plan Creation

Submission Required

Final Content Calendars Due

Submission Required

Project Launch

Target Markets Research Complete

Submission Required

Teams

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No Teams Available