Project Title: Go-to-Market Strategy for Iconically Marketplace
Iconically
| Details | |
|---|---|
| Project Title | Go-to-Market Strategy for Iconically Marketplace |
| Project Topics | Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Iconically is a video Q&A platform where icons share advice and influence in order to accelerate sales for diverse founders and social entrepreneurs. It’s like SharkTank, but we help companies get customers instead of cash so they keep their equity. Our goal is to help one-million BIPOC and Women-owned businesses achieve one-million or more dollars in sales.
Our mission is to provide underrepresented entrepreneurs a more efficient way to connect with mission-driven icons that can help scale and promote their business. Our activities will be focused around identifying and recruiting candidates on both sides of the marketplace.
Our KPI are centered around founders, icons and sponsors. Recruitment goals stand at 1000, 100 and 10; respectively.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Program Kickoff |
May 16 2022 | Event |
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Meet with Industry Partner |
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Project End |
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Social Media & Email Marketing Research |
Submission Required | |
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Social Media & Email Marketing Plan Creation |
Submission Required | |
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Final Content Calendars Due |
Submission Required | |
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Project Launch |
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Target Markets Research Complete |
Submission Required |
Program Managers
| Name | Organization |
|---|---|
| Nicole Koppel | Montclair State University |
| Jonida Dervishi | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |