As a warehousing and logistics start-up, our success depends on our ability to quote a price and execute profitably. Quote too low and we end up in a bad, low margin situation. Quote too high and we usually lose out on the opportunity to a competitor. We need to find a healthy balance based on all the potential variables and the competitive marketplace. It would also be helpful to better understand how our value proposition compares and what types of differentiation opportunities could exsist. We are looking to lock in our offering in 2022 and ensure we're priced right for growth. We could benefit from competitive analysis of the industry, pricing of competitive services, and a comparison of our offering to other similar companies. This will require internet research, interviews, and financial analysis. - Perceptual Maps - Pricing comparison by Service - Recommended target customers or markets - Go to market strategy