What is the opportunity for Super Brands in the energy drink space? What type of product should we be creating? Who should we partner with (property or celebrity) to market it? Landscape research - who is big in the space right now? what flavors, brands, varieties, sizes and vessels are winning? Which sub categories are most relevant to Super Brands (Gym, Gaming, Work, Late-Night) Consumer Interviews - talk to 18-29 year olds and get a better understanding of how Energy Drinks fit into their lives. How do they make them feel? -What's Cool?- Which brands and celebs are garnering the attention of the Energy Drinking crowd. -Overall Strategy- Based on the above research - what should the direction of a potential Super Brands energy drink take? Who should Super Brands partner with? Well researched landscape mapping and consumer interviews that help give us a strong understanding of the potential whitespaces in the category for Super Brands