Project Title: Brand Partnerships Outside Traditional TV Advertising
The Weather Channel
| Details | |
|---|---|
| Project Title | Brand Partnerships Outside Traditional TV Advertising |
| Project Topics | Marketing Product Design & Development Research & Development Sales & Business Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
The Weather Channel has enlisted you to support their launch of a new initiative to: 1) partner with companies in the private industry whose product and service outcomes are influenced by weather, water, and climate conditions and/or information, and 2) expand their digital marketing portfolio.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Program Kickoff |
Jan 25 2021 | Event |
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KICKOFF EVALUATION DUE |
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Kickoff Webinar |
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SUBMIT QUESTIONS FOR Q&A |
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Mid-Point Check-In Q&A Webinar |
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TEMPERATURE CHECK SURVEY DUE |
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Final Presentations Webinar |
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Complete End of Project SELF Evaluation |
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Complete End of Project PEER Evaluation |
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REMINDER OF CONFIDENTIALITY |
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UPLOAD FINAL DELIVERABLE |
Submission Required |
Program Managers
| Name | Organization |
|---|---|
| Manveer Mann | Montclair State University |
| Geoff Chellis | Montclair State University |
| Nicole Koppel | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |