ProgramsMBA Interterm (Fall 2022)ProjectsTrue Religion's True Rewards (Gardena, CA)

Project Title: True Religion's True Rewards (Gardena, CA)

True Religion

Details
Project Title True Religion's True Rewards (Gardena, CA)
Project Topics Growth Strategy Marketing Reporting, Financial Planning & Analysis
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Help a company define the target audience and customer segements and design a sales campaign to create conversions. Project Location: 500 W 190th St., #300, Gardena, CA 90248
Project Synopsis: Activities/Actions Required
  • Meet with the loyalty platform  (3rd party solution) Customer Success team to gain insights on customer behaviors, retail / fashion / discount industry standards for loyalty programs in our space. Who is the competition, what is the white space for us.    
  • Create customer "personas" for the various type of customers / loyalty members.
Project Synopsis: Expected Results
Presentation of strategies that will result in new membership, forecast of Customer Life Time Value, defined white space / opportunities for True Religion's loyalty program, including revenue, conversion rate, average order value, etc.  

Project Timeline

Touchpoints & Assignments Date Type

Students Project Matching Finalized

 Sep 14 2022 Event

Confidentiality

 Sep 20 2022 Submission Required

Deadline for Travel Arrangements

 Sep 20 2022 Event

Upload Resume & Complete Profile

 Sep 20 2022 Submission Required

Pre-Engagement Self Assessment

 Sep 27 2022 Evaluation

Temperature Check #1

 Oct 10 2022 Evaluation

Program Kickoff

 Oct 10 2022 Event

Temperature Check #2

 Oct 11 2022 Evaluation

Final Presentations

 Oct 13 2022 Event

Post-Engagement Self Assessment

 Oct 18 2022 Evaluation

Post-Engagement Peer Assessment

 Oct 18 2022 Evaluation