ProgramsSTR 560: Strategic Communication Capstone (Spring 2023)ProjectsOpportunity Market

Project Title: Opportunity Market

BizStarts

Details
Project Title Opportunity Market
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
PR and Marketing Planning to get us ready for our new store's grand opening
Project Synopsis: Activities/Actions Required
  • Become familiar with our narrative of trying to be an organization that wants to alleviate poverty by providing opportunities in communities of color with entrepreneurship.
  • Update our current press lease by becoming familiar with Milwaukee's popular journalists.
  • Create press calendar 
  • Make recommendations on other marketing strategies. 
Project Synopsis: Expected Results
  • Increased exposure
  • expand our connections
  • placements in the media
  • creation of successful plan/strategies.

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Mar 13 2023 Event

Kick-off Meeting Notes

 Mar 19 2023 Submission Required

Mid-point Check-in

 Apr 09 2023 Submission Required

Strategic Recommendations Deck

 Apr 28 2023 Submission Required

Program Managers

Name Organization
Rowena Winkler Butler University
Andy Gronik