ProgramsStrategic Problem Solving in Business (Spring 2023)ProjectsLaunch Mindhappy

Project Title: Launch Mindhappy

MindHappy

Details
Project Title Launch Mindhappy
Project Topics Growth Strategy Marketing Operations Reporting, Financial Planning & Analysis Research & Development Sales & Business Development
Skills & Expertise A/B Testing Business Project Management Communications Content Moderation Content Strategy Creative Direction Email Marketing Lead Generation Marketing Copywriting Marketing Strategy Product Reviews Search Engine Marketing SEO Social Media Marketing Social Media Strategy Supply Chain & Logistics Project Management Video Production
Project Synopsis: Challenge/Opportunity
Partnerships and Launch Content 
Project Synopsis: Activities/Actions Required
  • Identify, reach out and secure at least 12 partnerships with artisans for product for MindHappy (part of building a product roadmap)
  • Create, plan and post content leading up to the launch of the site on 4/1 and after to track progress 
  • Build community through engagement and feedback tracking
  • Build and execute a plan for an engaging community experience 
Project Synopsis: Expected Results
  • 12 product partnerships (within cost of goods identified) with artisans (1 partnership for each month of the year)
  • Create a supply chain framework to ensure the products can be promoted, secured for each month 
  • Engage and establish partnerships with5  establishments that can promote a good community experience 
  • Create fun, playful, colorful videos how to videos of the products for the launch
  • Post at least daily on various social media platforms to generate user interest, and promote the brand identity, values and product

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Jan 31 2023 Event

Program Managers

Name Organization
Derrick Sutton Bacone College

Teams

Team Name  Project Name  Team Members 
No Teams Available