ProgramsGraduate Consulting Experience (Summer 2023)ProjectsCreate a LinkedIn Playbook for GME News Digest Lead Generation

Project Title: Create a LinkedIn Playbook for GME News Digest Lead Generation

GME News Digest

Details
Project Title Create a LinkedIn Playbook for GME News Digest Lead Generation
Project Topics Marketing Research & Development Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
LinkedIn Playbook for GME News Digest – The playbook would focus on the GME News Digest using LinkedIn for lead generation. 
Project Synopsis: Activities/Actions Required
Here's an outline for a playbook that the GME News Digest can use for lead generation using LinkedIn:
  1. Background Information Gathering
  2. Introduction
    • Brief explanation of what lead generation is and why it's important for GME News Digest
    • Explanation of how LinkedIn can be used for lead generation
  3. Optimizing the individual LinkedIn Profile & Company Profile
    • Tips for creating professional and engaging LinkedIn profiles
    • Strategies and tactics for optimizing the profiles for lead generation
  4. Building a GME News Digest Network
    • Tips for building a network of relevant connections on LinkedIn
    • Strategies for finding and connecting with potential leads
    • LinkedIn Member Options (Currently I use Free) (Options to consider: Free LinkedIn Account,  Premium Career: $39.99 / month, Premium Business: $59.99 / month)
  5. Creating and Sharing Content
    • Tips for creating engaging and informative content on LinkedIn
    • Strategies for sharing content with the GME News Digest network and potential leads
  6. Engaging with the GME News Digest Network and Leads
    • Tips for engaging with network and potential leads on LinkedIn
    • Strategies for building relationships and nurturing leads
  7. Using LinkedIn Tools for Lead Generation
    • Overview of LinkedIn's tools for lead generation, including Sales Navigator and LinkedIn Ads
    • Tips for using these tools effectively
  8. Measuring Results
    • Explanation of how to measure the success of GME News Digest lead generation efforts on LinkedIn
    • Tips for tracking progress and adjusting my strategy as needed
  9. VIII. Conclusion
    • Recap of the key takeaways from the playbook
    • Encouragement to start using LinkedIn for lead generation
  10. Other - I am sure the playbook should include checklists, content sharing frequency, etc.
  11. Prioritized To Do List
Project Synopsis: Expected Results
The completion of a draft playbook.

Project Timeline

Touchpoints & Assignments Date Type

Kickoff Self Evaluation

 Jun 02 2023, 12:00 PM Evaluation

Program Kickoff

 Jun 05 2023 Event

Temperature Check #1

 Jun 16 2023, 12:00 PM Evaluation

Temperature Check #1

 Jun 16 2023, 12:00 PM Evaluation

Temperature Check #2

 Jul 07 2023, 12:00 PM Evaluation

Temperature Check #2

 Jul 07 2023, 12:00 PM Evaluation

Projects Concluded!

 Jul 28 2023, 12:00 PM Event

Peer Evaluation

 Aug 02 2023, 12:00 PM Evaluation

Teams

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