Project Title: Gold & Green
Valio USA Inc.
| Details | |
|---|---|
| Project Title | Gold & Green |
| Project Topics | Corporate Social Responsibility Growth Strategy Marketing Product Design & Development |
| Skills & Expertise | Communications Market Research Social Media Marketing Technical |
| Project Synopsis: Challenge/Opportunity | Evaluate business potential of Gold&Green plant-based items on the east coast, and find the right positioning and concept localization for the product launch in 2024.
|
| Project Synopsis: Activities/Actions Required | - localization of product package
- evaluating the suitability of global brand positioning - evaluating the key differentiators vs main competitors in plant-based meat alternatives - ideas and input for marketing plan |
| Project Synopsis: Expected Results | FOR THE PROJECT
- evaluation of concept and recommendation for local adaptations needed to make the launch successful - feedback from target audience (research/testing) - marketing plan for the launch (key activities recommended) - key differentiating factors vs main competitors in the category FOR THE LAUNCH PHASE> KPIs - high interest among retail buyers; listings for the assortment - high interest among target audience; trial rate - net sales for first 12 months |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Program Kickoff |
May 24 2023 | Event |
Program Managers
| Name | Organization |
|---|---|
| Jonida Dervishi | Montclair State University |
| Nicole Koppel | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| Students - Valio | Gold & Green |