ProgramsMontclair State University: MBA Business Consulting (Fall 23') ProjectsPower Up Marketing Spend Optimization

Project Title: Power Up Marketing Spend Optimization

Gourmet Nuts

Details
Project Title Power Up Marketing Spend Optimization
Project Topics Corporate Social Responsibility Marketing Reporting, Financial Planning & Analysis
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Optimizing marketing spend to acheive a better ROI. 
Project Synopsis: Activities/Actions Required
  • Analysis of historic marketing activty performance 
  • Establishment of proper KPI's and monitoring tools 
  • Identifying elements to develop a 360 marketing plan
    • Activities
    •  Geographies
    • Creative Elements 
    • Consumer Targets
    • Channels of Trade  
Project Synopsis: Expected Results
Develop a robust marketing plan template for deployment over a multi-year timeframe which allows the brand to move through its lifecyle in a variety of markets and channels. 

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Aug 28 2023 Event

Teams

Team Name  Project Name  Team Members 
No Teams Available