Project Title: Design an Information Architecture to Improve UX and SEO
Tucson Metro Chamber of Commerce
| Details | |
|---|---|
| Project Title | Design an Information Architecture to Improve UX and SEO |
| Project Topics | Growth Strategy Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | 1) Increase SEO
2) Overcome poor user experience on website 3) Increase brand awareness and understanding |
| Project Synopsis: Activities/Actions Required | Create a more user-friendly experience by developing a new website that is easy to navigate.
Website should communicate who the Chamber is, what we do, how we do it, and why businesses should join. Website should have access to a member portal. Website should be able to address basic questions in terms of membership and advocacy resources. |
| Project Synopsis: Expected Results | Substantial increase in SEO, decrease in emails/phone calls asking general questions (redirect to website).
|
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Program Kickoff |
Jan 15 2024 | Event |
Program Managers
| Name | Organization |
|---|---|
| Jonida Dervishi | Montclair State University |
| Nicole Koppel | Montclair State University |
| April Sime | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |