ProgramsUACI Market Research 2025ProjectsMarket Research

Project Title: Market Research

University of Arizona Center for Innovation

Details
Project Title Market Research
Project Topics Digital Marketing Market Research Marketing Reporting, Financial Planning & Analysis Research & Development Research, Analysis, Evaluation
Skills & Expertise
Project Synopsis: Challenge/Opportunity
A startup wants to help evaluate the market in which their product/service would align with best. 
Project Synopsis: Activities/Actions Required
Your responsibilities would include, but are not limited to:
  • Market analysis: Assess the market size, growth potential, and industry trends to determine viable markets.
  • Competitor analysis: Identify key competitors, their offerings, strengths, and weaknesses.
  • SWOT analysis: Evaluate the startup's internal strengths and weaknesses, as well as external opportunities and threats.
  • Cost-benefit analysis: Analyze the financial viability of entering different market segments
Project Synopsis: Expected Results
  • market trends based on the newest projections of the market
  • Numbers of potential consumers of innovation 
  • market capitalization, employee numbers, and money raised (and across how many rounds of funding), and whether the company was bought out and if so, by who, when, and for how much? by past competitors
  •  cost of product/service from competitors vs how they help the consumer

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Feb 01 2025 Event

Program Managers

Name Organization
Gabriela Pedroza University of Arizona

Teams

Team Name  Project Name  Team Members 
No Teams Available