ProgramsGraduate Consulting Experience (Summer 2025)ProjectsStrategic Market Expansion for Ailuna: Assessing Go-To-Market Optio...

Project Title: Strategic Market Expansion for Ailuna: Assessing Go-To-Market Options for Sustainability, Cybersecurity, and Responsible AI

Ailuna

Details
Project Title Strategic Market Expansion for Ailuna: Assessing Go-To-Market Options for Sustainability, Cybersecurity, and Responsible AI
Project Topics Corporate Social Responsibility Cybersecurity Digital Marketing Growth Strategy Market Research
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Ailuna is an innovative behavioral change platform originally designed to promote sustainability. As the company expands its scope into cybersecurity, fraud prevention, and responsible AI training, the challenge is determining the best target market for future growth. 
The key opportunity for this project is for students to assess three distinct go-to-market options and conduct an initial evaluation of all three before selecting one high-potential segment for a deep-dive analysis. 
The three market opportunities to investigate are: 
  1. Enterprise Employees – Providing behavioral change programs to businesses looking to train their workforce in sustainability, cybersecurity, and AI ethics.
  2. Business Customers – Partnering with financial institutions, insurers, and online platforms to educate their customers about online fraud prevention and responsible digital behaviors.
  3. General Public & Students – Engaging educational institutions, public-sector organizations, and digital influencers to drive awareness and proactive behavior change.
By examining all three options and ultimately focusing on one high-potential vertical, this project will provide Ailuna with a comprehensive market entry strategy for scaling its impact.
Project Synopsis: Activities/Actions Required
  •  Investigate all three potential user segments through industry research, competitor benchmarking, and stakeholder interviews.
  • Evaluate industry trends, regulatory requirements, and demand drivers for each target market.
  • Conduct a comparative market assessment to determine which vertical offers the greatest opportunity for Ailuna’s expansion.
  • Select the most promising vertical and conduct an in-depth analysis of its market size, competitive landscape, and growth potential.
  • Develop a go-to-market strategy, including branding, messaging, and acquisition channels.
Project Synopsis: Expected Results
  • Quality and depth of market research & competitive analysis.
  • Strategic clarity of final recommendations on target market selection.
  • Actionable insights to inform Ailuna’s business expansion.
  • Strength of financial modeling and revenue projections for the selected market.

Project Timeline

Touchpoints & Assignments Date Type

Applications Closed for Students

 Apr 17 2024 Event

Students Upload Resume

 May 10 2024 Action Item

Students Upload Signed "Fordham Unpaid Internship Agreement"

 May 10 2024 US/Eastern (UTC-04:00) Event

Teams Finalized, Projects Assigned

 May 10 2024 Event

Industry Partners to Provide Each Offer Letter to Each Student

 May 17 2024 Event

Kickoff Eval

 May 24 2024 US/Eastern (UTC-04:00) Evaluation

Goal Date for CPT Approval

 May 31 2024 Event

Projects Launch!

 Jun 03 2024 Event

Temp Check

 Jun 12 2024 Evaluation

Temp Check

 Jun 28 2024 Evaluation

Temp Check

 Jul 10 2024 Evaluation

Projects End

 Jul 26 2024 Event

End of Project Self Reflection

 Jul 26 2024, 12:00 PM Evaluation

Upload your Résumé

 May 16 2025 Action Item

TEMPERATURE CHECK: How's the project going so far?

 Jun 20 2025 Evaluation

PROJECT REFLECTION: Can you give us your feedback?

 Jul 26 2025 Evaluation

End of Project Peer Evaluation

 Jul 26 2025 Evaluation

Program Managers

Name Organization