ProgramsGraduate Business Consulting (Summer 2025)ProjectsGTM & Sales Strategy for Vyoo’s AI Sales Call Assistant Platform

Project Title: GTM & Sales Strategy for Vyoo’s AI Sales Call Assistant Platform

Future Proof Studios

Details
Project Title GTM & Sales Strategy for Vyoo’s AI Sales Call Assistant Platform
Project Topics Artificial Intelligence & Machine Learning Customer Service & Account Management Data Management Digital Marketing Economic Development, Work and Occupations Employee and Labor Management Entrepreneurship Growth Strategy Innovation Market Research Marketing Operations Product Design & Development Research, Analysis, Evaluation Sales & Business Development Software Design & Development Strategic Planning Training & Development UX/UI & Human-Centered Design
Skills & Expertise Brand Strategy Business & Proposal Writing Business Project Management Content Strategy Financial Analysis & Modeling Market Research Marketing Strategy Sales & Business Development Social Media Strategy
Project Synopsis: Challenge/Opportunity
Vyoo is an ambitious early-stage company developing an AI-driven sales call assistant platform aimed at transforming how sales teams conduct, analyze, and improve their outreach and conversion performance. Built to help sales reps close more deals with less manual effort, Vyoo delivers real-time insights, call summarization, and automated follow-up recommendations—augmenting human selling with the power of conversational AI. 
Vyoo is at a crucial inflection point: it must sharpen product-market fit, identify the most promising B2B customer segments, and design a go-to-market (GTM) motion that accelerates user acquisition and positions the company for early revenue and investor readiness. 
Fordham MBA students will act as embedded consultants, shaping and stress-testing a focused B2B GTM strategy, validating customer personas and pain points, identifying high-ROI verticals, and recommending improvements to product positioning and feature development. The team will also model revenue paths and define key KPIs for growth and sales performance.
Project Synopsis: Activities/Actions Required
  • Conduct customer discovery interviews with sales leaders, RevOps professionals, and inside sales reps to identify ideal customer profiles (ICPs) and primary use cases for AI in sales calls.
  • Analyze the competitive landscape of sales tech, especially in AI-driven call analytics, sales enablement tools, and conversation intelligence.
  • Test Vyoo’s unique value proposition (UVP) and painkiller potential with targeted outreach, surveys, and A/B tested messaging.
  • Provide feedback-based recommendations for product refinement, integrations (e.g., with CRMs like Salesforce or HubSpot), and key differentiators.
  • Build a full-funnel sales and marketing plan, including:
    • High-priority ICPs and verticals
    • Targeted outbound and inbound sales strategies
    • Messaging that resonates with sales teams
    • GTM channels and budget recommendations
  • Recommend a tech stack to support sales operations (e.g., CRM, marketing automation, call tracking)
  • Develop realistic 12-, 24-, and 36-month revenue models based on qualified pipeline estimates and conversion benchmarks.
  • Draft an investor-facing growth and monetization strategy based on traction and addressable market assumptions.
  • Execute and measure 2–3 pilot campaigns or outreach strategies to assess traction.
Project Synopsis: Expected Results
This project will be successful if the student team:
  • Delivers a refined, tested GTM strategy that addresses real buyer pain points.
  • Defines and prioritizes B2B verticals most likely to convert in early-stage sales.
  • Proposes and validates messaging that resonates with sales teams and sales enablement leaders.
  • Builds a sales growth model supported by industry benchmarks and early traction.
  • Executes 2–3 sales tactics (e.g., cold outreach, demo scheduling campaigns) and provides actionable feedback.
  • Helps Vyoo sharpen investor communications with a clear, data-driven growth thesis.

Project Timeline

Touchpoints & Assignments Date Type

Kickoff Self Evaluation

 Jun 06 2025 Evaluation

Program Kickoff

 Jun 09 2025 Event

Temp Check #1

 Jun 16 2025, 17:00 PM Evaluation

TEMPERATURE CHECK: How's it going?

 Jun 16 2025, 17:00 PM US/Eastern (UTC-04:00) Evaluation

Temp Check #2

 Jul 07 2025, 05:00 AM US/Eastern (UTC-04:00) Evaluation

HOW DID IT GO? Please give us feedback =)

 Aug 08 2025 Evaluation

End of Project Peer Evaluation

 Aug 08 2025 Evaluation

End of Project Self Reflection

 Aug 08 2025 Evaluation

Program Managers

Name Organization
Alisa Hunt Post University
Raymond Kasei Post University

Teams

Team Name  Project Name  Team Members 
No Teams Available