AFLCT is addressing the dual challenge of improving client retention and proactively acquiring new partners in a scalable, systematized way. While the organization has a strong base of returning clients and a well-regarded reputation, retention has historically relied on informal relationship management. New client outreach has largely been reactive, creating gaps when school leadership changes or priorities shift. Additionally, there is a growth opportunity to reach new markets, such as private schools, libraries, and corporate clients seeking DEIB-aligned training, without overloading the lean staff. The new retention initiatives launched in June and August are designed to formalize and personalize outreach in efficient and mission-aligned ways. 

We have already mapped out several strong activities in the months ahead, including: 

In addition, the MBA team may support by auditing the effectiveness of these activities and recommending refinements, such as adding marketing automation, segmenting leads, or creating retention-focused content templates.
 

A combination of strategic insight and tactical implementation will measure success. Specifically, AFLCT hopes to achieve: 

If these systems are implemented and used consistently, AFLCT will not only retain more partners but also build a growth model that is scalable, resilient, and aligned with its mission.