Rescription Inc. seeks to deepen its understanding of the Pharmacy Benefit Management (PBM) landscape to refine its market positioning, identify emerging competitors and disruptors, and surface opportunities for differentiation. The student team will conduct an in-depth comparative analysis of key PBM players—from the industry giants to emerging innovators—with a focus on customer service models, technology integration, incentive programs, marketing strategies, and geographic presence.

Conduct primary and secondary research on major and minor PBM players in the U.S.

Analyze business models, incentive structures, pricing strategies, and technologies used.

Develop SWOT analyses and competitor matrices.

Evaluate customer-facing innovations and marketing tactics.

Synthesize key differentiators and opportunities for Rescription Inc

Deliver a comprehensive competitor analysis including profiles of 6–10 key PBMs

Identify 3–5 high-potential areas of differentiation for Rescription Inc.

Develop a visually engaging, data-backed strategy summary for internal stakeholders

Offer strategic insights on both domestic and select international PBM trends