Project Title: Scaleup Summer Coop MSU 2025
Scaleup365
| Details | |
|---|---|
| Project Title | Scaleup Summer Coop MSU 2025 |
| Project Topics | Entrepreneurship Growth Strategy Information Technology (IT) Innovation Research, Analysis, Evaluation Sales & Business Development Strategic Planning |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | Scaleup is a new company that has proven it's SMF (Service Market Fit) with over 50 clients services successfully. However the challenge is building a scalable top funnel sales / Marketing pipeline to bring in more interested leads and clients, as till now the ones coming in have been referrals and word of mouth.
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| Project Synopsis: Activities/Actions Required | Understanding the nature of the business and nature of the company.
Reviewing current materials. Defining an Ideal Customer Profile (ICP) they will attempt to target Understanding the KPIs of a Marketing campaign in terms of reach and ROI Architect and Implement a process that achieves the above KPIs Measuring the value and return of the process Reiterating on it. |
| Project Synopsis: Expected Results | Being a top funnel process, it will mainly measure
- Reach and engagement - Conversion ratios - Close ratios - Lifetime client value - ROI of process - Scalability of process - Automation |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Project Kickoff |
May 13 2024 | Event |
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Projects Finalized |
May 13 2024 | Event |
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Program Kickoff |
May 13 2024 | Event |
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Project Proposal Deadline |
May 13 2024 | Event |
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Student Onboard & Assigned Teams |
May 13 2024 | Event |
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Student Pre-Kick-off Self-Assessment Form 05/13/2024 |
May 13 2024, 20:00 PM | Evaluation |
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Student Temperature Check 06/18/2024 |
Jun 18 2024, 20:00 PM | Evaluation |
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Student Temperature Check 07/16/2024 |
Jul 16 2024, 20:00 PM | Evaluation |
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Project Complete |
Aug 25 2024 | Project Milestone |
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Project Complete |
Aug 25 2024 | Event |
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Project Complete |
Aug 25 2024 | Project Milestone |
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Industry Mentor Post-Engagement Team Assessment Form 08/25/2024 |
Aug 25 2024, 20:00 PM | Evaluation |
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Student Post-Engagement Self-Assessment Form 08/25/2024 |
Aug 25 2024, 20:00 PM EST (UTC-05:00) | Evaluation |
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Project Complete |
Aug 25 2024, 20:00 PM | Project Milestone |
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Student Post-Engagement Peer Assessment Form 08/25/2024 |
Aug 25 2024, 20:00 PM | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| April Sime | Montclair State University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |