Project Title: Sales & Marketing Playbook/Commercial Excellence Program Development
Harold Beck & Sons
| Details | |
|---|---|
| Project Title | Sales & Marketing Playbook/Commercial Excellence Program Development |
| Project Topics | Artificial Intelligence & Machine Learning Customer Service & Account Management Data Management Digital Marketing Growth Strategy Lean Systems and Process Improvement Marketing Operational Performance and Metrics Product Design & Development Sales & Business Development Strategic Planning |
| Skills & Expertise | AI Data Analysis through Excel and/or Tableau Market Research Marketing Communications/Social Media New Product Development Voice Of Customer Studies |
| Project Synopsis: Challenge/Opportunity | We are early in the stages of building sales and marketing processes to take our best in class product from a limited number of applications in two industries to a wider customer base in profitable, growing segments, where we can establish a superior value proposition.
|
| Project Synopsis: Activities/Actions Required | Based on the experience and the interest of our team members, we will select activities that align traditional sales and marketing responsibilities such as Voice Of the Customer studies, New Product Development evaluations, competitor/market intelligence analysis, marketing communications, or managing data to identify strategic insights.
|
| Project Synopsis: Expected Results | Collaborating with our existing team to build and document one or more commercial processes in the target areas and work with the long-term owners to assure an effective handoff.
|
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|
Program Managers
| Name | Organization |
|---|
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |