Breckenridge Pharmaceutical, Inc. is a notable player in the biotech and pharmaceutical industry, recognized for its expertise in generic pharmaceuticals. The company excels in providing high-quality, affordable medications, including sterile injectables, to the market. However, Breckenridge faces a significant challenge in the form of sterile drug shortages, which are prevalent in the industry due to complex manufacturing processes, regulatory hurdles, and supply chain disruptions.

The specific business challenge that this project addresses is Breckenridge's need to develop a strategic playbook for effectively competing in the sterile drug shortage market. The primary focus is on institutional injectables, where the advantage is derived from reliability, overcoming manufacturing barriers, and ensuring supply continuity. The current impact of this challenge is twofold: Breckenridge risks losing market share to competitors who can navigate these complexities more efficiently, and the company may also face financial repercussions due to supply chain inefficiencies and missed opportunities.

This project provides a unique opportunity for students to address this challenge by developing a decision framework and prioritized opportunity set for sterile shortage products. Students will define selection criteria that align with Breckenridge's goals, such as high clinical demand, limited suppliers, and complex manufacturing barriers. They will then translate these criteria into a shortlist of opportunities and develop an entry strategy that emphasizes supply reliability, quality readiness, and realistic supply chain mapping.

The project is divided into several key components. First, students will engage in strategic market research to understand the dynamics of the sterile drug shortage market. Next, they will develop a scoring rubric to evaluate opportunities and risks associated with different sterile injectable products. Following this, students will formulate a commercialization narrative that highlights Breckenridge's reliability advantage and create an execution risk register tailored to sterile products.

This project is ideal for students as it offers a real-world application of their academic knowledge and skills. They will gain hands-on experience in strategic analysis, financial modeling, and risk assessment, all while contributing to a critical business initiative for Breckenridge. By participating in this project, students will enhance their consulting capabilities, expand their understanding of the pharmaceutical industry, and develop valuable insights into supply chain and market dynamics.