GENUINO
GENUINO is a fan engagement platform for buying, selling, and trading authentic digital collectibles (NFTs) backed by certified real-world objects. We operate at the intersections of sports, music, art, and fashion. Our certification protocol applied to physical objects combines blockchain technology, Internet of Things (IoT) sensors, and NFC/RFID identification tags. We give brands the tools to enhance product quality, fight counterfeiting, and strengthen consumer relationships.
About GENUINO
At GENUINO, we are revolutionizing supply chain transparency with next generation Digital Product Passports (DPP). By merging blockchain, AI, and IoT, we empower brands to track every product’s journey with immutable, auditable data. Why Partner With Us? 🔲 Regulatory Compliance Simplified Stay ahead of EU regulations (CSRD, Ecodesign, Battery Passport) with automated, tamper-proof documentation. 🔲 AI-Optimized Operations Cut costs and boost efficiency with predictive analytics for inventory, waste reduction, and circular logistics. 🔲 Consumer Trust at Scale Engage customers with interactive DPPs NFC/QR codes unlock rich product stories (sustainability proofs, repair guides, rewards). 🔲 Future-Proof Sustainability Turn compliance into competitive advantage: monetize recycling streams, enable resale markets, and meet ESG goals. We’re not just building traceability tools we’re designing the infrastructure for a circular economy.
Project Archive (1)
| Title | Organization | Program | Format Title | Managers | End Date |
|---|---|---|---|---|---|
| GENUINO: College Athletics Go-To-Market Roadmap (Remote) | GENUINO | MBA APPLY Interterm (FALL 2021) | Live Case | Rick Stack | 10/2021 |
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