AgriAI Technologies is at the forefront of agritech innovation, developing a multifaceted solution that includes a multifunctional drone, Soil Sense Pro for soil health tracking, and a SaaS analytics platform. While the technology promises to enhance agricultural productivity and sustainability, the company faces a significant challenge in effectively launching these products into a competitive market. Specifically, they need to identify and prioritize customer segments that will most benefit from their solutions while navigating the complexities of market entry.

Expected outcomes for this project include a well-defined go-to-market strategy that identifies high-potential customer segments and actionable recommendations for customer acquisition and partnerships. Students will enhance their skills in strategic analysis, market research, and business development, achieving learning outcomes that align with their MBA program. SMART goals for the project include delivering a comprehensive market analysis report by the end of Month 2, finalizing customer segmentation and acquisition strategies by Month 3, and presenting a complete growth playbook to AgriAI by the conclusion of the project.