As a corporate executive myself, I know that one of the greatest challenges is maintaining objectivity and a clear mind for creative thinking. Students bring with them an objective outsiderís perspective and a single-minded focus on the business challenge. They can ask the hard, necessary questions and shine a spotlight on the companyís blind spots. They can take a fresh look at the data, research and reports, often connecting the dots from the subtle patterns within the information. And they have the ability to gather information from company suppliers and competitors that the client canít easily do on their own. But the real payoff is when they leverage these insights to generate creative solutions to the business challenge.