Request for Proposal ListingsMontclair State University: MBA Business Consulting (Fall 23')

Montclair State University: MBA Business Consulting (Fall 23')

Montclair State University
Montclair State University: MBA Business Consulting (Fall 23')
08/28/2023 to 12/22/2023
Zhu Zhu
Collaboration Overview
About Students
The students involved in the MBA Consulting Experience program with a marketing focus at Montclair University are pursuing their MBA degree. They come from diverse backgrounds and industries, bringing unique perspectives to the program. These motivated students are eager to develop their knowledge and skills in strategic marketing consulting, market research, digital marketing strategies, and client engagement. Throughout the program, they actively participate in case studies, interactive discussions, and collaborative projects to gain hands-on experience and practical insights.
About Program Goals
The MBA Consulting Experience program offered by Montclair University with a marketing focus is designed to provide students with a comprehensive understanding of the consulting field within the context of marketing strategies and tactics. This program combines theoretical knowledge with hands-on experience, equipping students with the skills necessary to address marketing challenges faced by organizations.

  1. Strategic Marketing Consulting: In this course, students will delve into the principles of strategic marketing and learn how to develop effective marketing strategies that align with organizational goals. They will engage in case studies and interactive discussions to analyze and recommend marketing approaches that drive business growth. Topics covered may include market segmentation, targeting, positioning, competitive analysis, and brand management.
  2. Marketing Research and Analysis: This module will focus on understanding the importance of market research in the consulting process. Students will learn how to gather and analyze data to make informed marketing decisions. They will explore various research methods, including surveys, focus groups, and data analysis techniques. The course will also cover market trend analysis, customer insights, and interpreting research findings to support marketing recommendations.
  3. Digital Marketing Strategies: In today's digital age, it is crucial for consultants to have a solid understanding of digital marketing channels and strategies. This course will explore the fundamentals of digital marketing, including website optimization, search engine marketing, social media marketing, content marketing, and email marketing. Students will gain hands-on experience in developing digital marketing campaigns and measuring their effectiveness.
  4. Marketing Consulting Project: As a culmination of the program, students will engage in a marketing consulting project where they will work in teams to address a real-world marketing challenge faced by a client organization. They will apply the knowledge and skills acquired throughout the program to develop actionable marketing recommendations and deliver a comprehensive consulting report to the client.
  5. Industry Immersion and Networking: The program will provide opportunities for students to connect with industry professionals through guest lectures, workshops, and networking events. Students will have the chance to interact with marketing consultants and leaders from various organizations, gaining valuable insights and expanding their professional network.
By the end of the MBA Consulting Experience program with a marketing focus, students will have developed a strong foundation in strategic marketing consulting, equipped with practical skills and real-world experience to make a meaningful impact in the marketing industry.
About the Collaboration Format
This is an opportunity for our MBA students to work in teams, guided by faculty, to complete a project for leaders of a real organization
Benefits for Industry Partners
Program Details

Students Include: Graduate Degree

Students Enrolled:  Students Enrolled

Program Duration: 16 weeks

Program Launch Date: 08/28/23

Program End Date: 12/22/23

Student Commitment: 4-7 Hours hrs/week

Course Format: Mba Business Consulting, Multiple Projects Multiple Teams

Modality: Fully Remote

# of Projects: 1

View All Program Details

Project Requirements

Industry Partner Requirements
Project Topics Corporate Social Responsibility Customer Service & Account Management Legal, Regulatory, Compliance Marketing Organizational Culture Quality Control Reporting, Financial Planning & Analysis Research & Development
Location Preferences

Local (within 30 miles)

Compensation

Following compensation will be offered to the students

Sponsorship

Sponsorship Requested (Optional):
Other Requirements
Project Management Time Commitment 2 Hours per week
Interested Industries Aerospace & Defense Agriculture & Farming Arts & Recreation Biotech & Pharmaceuticals Computers & Hardware Construction, Repair & Maitenance Consumer Services Education Energy & Utilities Fashion & Apparel Finance Food & Beverage Government Health Care Insurance Manufacturing Media Natural Resources Non-Profit Professional Services Real Estate Restaurants, Bars & Food Services Retail Software & IT Sports & Entertainment Telecommunications Transportation & Logistics Travel & Tourism
Skills & Expertise
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Jul 10 2023, 07:51.15 PM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Jul 14 2023, 07:51.15 PM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Aug 13 2023, 07:51.15 PM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Aug 18 2023, 07:51.15 PM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Aug 28 2023, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Dec 22 2023, 12:00.00 AM

* We’ve got some inspirational project ideas below! These are related project topics that you can mix and match the components for the best cross-functional project experience possible.

See Examples

Corporate Social Responsibility

See Examples

Customer Service & Account Management

See Examples

Legal, Regulatory, Compliance

See Examples

Marketing

See Examples

Organizational Culture

See Examples

Quality Control

See Examples

Reporting, Financial Planning & Analysis

See Examples

Research & Development

Program Overview
Program Title Montclair State University: MBA Business Consulting (Fall 23')
Organization Montclair State University
Student Application Link https://montclair.capsource.app/program/montclair-state-university-mba-business-consulting-fall-23/rfp
# of Students Enrolled
0
# of Projects Running
4 Project/s Added (of 1 Project Expected)

Program Timeline

Project Duration

Start Date: 08/28/23      End Date: 12/22/23

4 months
Collaboration Overview
About Students

The students involved in the MBA Consulting Experience program with a marketing focus at Montclair University are pursuing their MBA degree. They come from diverse backgrounds and industries, bringing unique perspectives to the program. These motivated students are eager to develop their knowledge and skills in strategic marketing consulting, market research, digital marketing strategies, and client engagement. Throughout the program, they actively participate in case studies, interactive discussions, and collaborative projects to gain hands-on experience and practical insights.

Student Level:   Graduate Degree

Student Time Commitment:   Full Time

Team Structure:   1 - 5

Program Goals
The MBA Consulting Experience program offered by Montclair University with a marketing focus is designed to provide students with a comprehensive understanding of the consulting field within the context of marketing strategies and tactics. This program combines theoretical knowledge with hands-on experience, equipping students with the skills necessary to address marketing challenges faced by organizations.

  1. Strategic Marketing Consulting: In this course, students will delve into the principles of strategic marketing and learn how to develop effective marketing strategies that align with organizational goals. They will engage in case studies and interactive discussions to analyze and recommend marketing approaches that drive business growth. Topics covered may include market segmentation, targeting, positioning, competitive analysis, and brand management.
  2. Marketing Research and Analysis: This module will focus on understanding the importance of market research in the consulting process. Students will learn how to gather and analyze data to make informed marketing decisions. They will explore various research methods, including surveys, focus groups, and data analysis techniques. The course will also cover market trend analysis, customer insights, and interpreting research findings to support marketing recommendations.
  3. Digital Marketing Strategies: In today's digital age, it is crucial for consultants to have a solid understanding of digital marketing channels and strategies. This course will explore the fundamentals of digital marketing, including website optimization, search engine marketing, social media marketing, content marketing, and email marketing. Students will gain hands-on experience in developing digital marketing campaigns and measuring their effectiveness.
  4. Marketing Consulting Project: As a culmination of the program, students will engage in a marketing consulting project where they will work in teams to address a real-world marketing challenge faced by a client organization. They will apply the knowledge and skills acquired throughout the program to develop actionable marketing recommendations and deliver a comprehensive consulting report to the client.
  5. Industry Immersion and Networking: The program will provide opportunities for students to connect with industry professionals through guest lectures, workshops, and networking events. Students will have the chance to interact with marketing consultants and leaders from various organizations, gaining valuable insights and expanding their professional network.
By the end of the MBA Consulting Experience program with a marketing focus, students will have developed a strong foundation in strategic marketing consulting, equipped with practical skills and real-world experience to make a meaningful impact in the marketing industry.
Format Structure

Multiple Projects Multiple Teams
Format Title Mba Business Consulting
Format Description
This is an opportunity for our MBA students to work in teams, guided by faculty, to complete a project for leaders of a real organization
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Corporate Social Responsibility Customer Service & Account Management Legal, Regulatory, Compliance Marketing Organizational Culture Quality Control Reporting, Financial Planning & Analysis Research & Development
Target Industries Aerospace & Defense Agriculture & Farming Arts & Recreation Biotech & Pharmaceuticals Computers & Hardware Construction, Repair & Maitenance Consumer Services Education Energy & Utilities Fashion & Apparel Finance Food & Beverage Government Health Care Insurance Manufacturing Media Natural Resources Non-Profit Professional Services Real Estate Restaurants, Bars & Food Services Retail Software & IT Sports & Entertainment Telecommunications Transportation & Logistics Travel & Tourism
Skills & Expertise
Location Information & Preferences

Local (within 30 miles)

Sponsorship

Sponsorship Requested (Optional):
Compensation

Following compensation will be offered to the students:

Other Requirements
Expected Time Commitment For Project Managers 2 Hours per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Jul 10 2023, 07:51.15 PM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Jul 14 2023, 07:51.15 PM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Aug 13 2023, 07:51.15 PM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Aug 18 2023, 07:51.15 PM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Aug 28 2023, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Dec 22 2023, 12:00.00 AM
Omar Obeid
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Pippin Title
Archana Kumar
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Montclair State University
Zhu Zhu
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Montclair State University
Michael Saxon
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New York Embroidery Studio
Dennis Peters
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Gourmet Nuts

Resources

Links & Documents

Projects

Filters
Project Organization Topics
Fashion Marketing New York Embroidery Studio Customer Service & Account Management Marketing Reporting, Financial Planning & Analysis
Power Up Marketing Spend Optimization Gourmet Nuts Corporate Social Responsibility Marketing Reporting, Financial Planning & Analysis